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    Galaxy Note Super Bowl Ad Inspires Twitter Backlash

    By Peter Pachal | Mashable – Mon, Feb 6, 2012

    Samsung has been hyping its campaign for its Galaxy Note smartphone/tablet hybrid for the past few weeks, culminating in an ad shown toward the end of Sunday night's Super Bowl.

    Whether or not you thought the ad was clever, you couldn't miss the prominent reappearance of a technology that the gadget world has moved away from over the last five years: the stylus. That one detail has inspired a wave of backlash, with Twitter leading the charge.

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    The ad mocks Apple (although it never names the company) by portraying their customers as bored hipsters waiting in line for the next big thing. Various passers-by show off the supposedly cutting-edge Galaxy Note, inspiring the hipsters to leave the lineup in search for "freedom." View it here:

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    Since Samsung put so much emphasis on the stylus ("It's got a pen? This is awesome," a character says at one point), it was inevitably the focus of the backlash on Twitter, with many users pointing out the irony of Samsung promoting "the next big thing" with technology that was popular in the '90s. The hashtag #palmpilot even briefly became a trending topic last night.

    To be fair, the Galaxy Note isn't purely stylus-controlled. Users control most of the phone's functions with the touch of a finger, using the stylus for a few special features. It also uses its stylus in completely new ways, letting owners jot notes no matter what is on the screen.

    SEE ALSO: Super Bowl 2012 Commercials: Watch Them All Here

    Those qualities were lost on Twitter users, though, who overwhelmingly saw the stylus as a throwback.

    We've picked out the best tweets about Samsung's Galactic goose egg and compiled them in the gallery below. What are your thoughts on the Samsung Galaxy Note campaign? Have your say in the comments.

    @brandonbeecroft

    The backlash begins immediately after the ad ends. Here's one of the first double takes.

    Click here to view this gallery.

    This story originally published on Mashable here.

     

    4 comments

    • sidneyleejohnson
      sidneyleejohnson  •  St Louis, Missouri  •  3 mths ago
      The stylus will solve a lot of consumer needs in Asia.. The twitter response is biased by those who use simple alphabets.
    • Walter
      Walter  •  3 mths ago
      Looks cool.
    • Basil
      Basil  •  London, United Kingdom  •  3 mths ago
      I just had a new battery put into my palmpilot(Sony Clie) to replace my iPod touch (1st gen) last week. What great timing! The iPod has been tethered to a power source since the battery died in 2010 and there's no way to replace it. Not much interest in buying another Apple Product. Planned obsolescence is not a feature. No need for a smartphone. I have a phone that is a phone first, not some afterthought. Like a Swiss Army Knife, a smartphone is not great at any one thing, and highly suspect in 14 other uses.
    • Jessica O
      Jessica O  •  3 mths ago
      definitely learned how to appreciate samsung Galaxy, and would be looking forward to try out the note.
      agreed that the perception of apple fans being just bored kids ready to blindly buy what the marketing gurus at apple will come up next is correct. Apple is so good at marketing (not so good at tech stuff) that they could sell s**t at a premium and all the braindead apple fanatics would still buy it and rave about it.
     Post a comment
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