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    After 'Genius' Fail, Apple Back to Promoting iPad in Olympics

    By Todd Wasserman | Mashable – Wed, Aug 8, 2012

    Apple, which discontinued its much-panned "genius" ads during the Olympics after their short run, is back with a more traditional approach, promoting its latest iPad.

    [More from Mashable: New iPhone: iOS 6 Hints at 9-Pin Dock Connector, Larger Screen]

    The ad above, which ran during Tuesday night's Olympics telecast on NBC, touts the new iPad's Retina display and the ability to tweet articles you like. The "product-as-hero" style of the TV spot is more in keeping with past Apple ads than the three "genius" spots, which put the brand's Apple Store VIPs in the spotlight. In contrast with "Genius," which divided fans, the latest spot seems to be gaining wider acceptance -- with more than 26,000 views, the new ad has 10 times more likes than dislikes.

    SEE ALSO: Hey Apple, Make This NASA Picture Your New Ad Campaign

    [More from Mashable: Hey Apple, Make This NASA Picture Your New Ad Campaign]

    However, the creative retreat by Apple is uncharacteristic. The brand rarely kowtows to fans and a tacit admission that the previous ads weren't working is a rare occurrence for a brand known for its uncompromising vision and untouchable marketing prowess.

    What do you think? Do you like the latest ads? Were the genius ads unfairly maligned? Sound off in the comments.

    This story originally published on Mashable here.

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