Earth Day is this Friday April 22 and who better to help us celebrate than eco-chic actress Alicia Silverstone, who teamed up with EcoTools for her second collection of eco-conscious, cruelty-free makeup bags and brushes for the company.
She especially loves the Hanging Valet from the limited-edition collection of pretty florals telling us it's "the perfect accessory for toting around products when YOU travel - it's eco-friendly, affordable and so pretty!"
And of course Alicia, who is a vegan ambassador and animal rights activist, fills her cosmetics bags with plenty of planet friendly products. "Many people think that eco-conscious products don't perform as well - that's truly not the case!"
Alicia tells us. "Here are some of my favorite products:"
-ZUZU CONCEALER -ECCO BELLA CONCEALER -LA BELLA DONNA BLUSH -LA BELLA DONNA MASCARA -GREENBRIDGE SERUM FOR FACE -TAMMY FENDER EPI-PEEL FOR A GOOD PORE SCRUB -GABRIEL MASCARA
Alicia also shares easy ways you can be green.
"Going green isn't just about buying new eco-friendly products, it's also about not being wasteful with the ones you already have. Prolong the life of your makeup brushes (like the luxurious ones in my EcoTools 6-Piece Brush Set & Bag!) by washing them regularly and keeping them in a clean place."
"Get naturally beautiful locks and reduce electricity use while you're at it by air drying your hair in the warmer months... once you let it go a few times, you'll realize what gorgeous natural texture you already have."
"Protect our furry friends and combat animal testing by using cruelty-free beauty products. Read the label carefully if you're unsure."
"It's so important to be educated about harmful ingredients and fillers in your beauty products - read up on the facts and protect your beautiful self!"
The EcoTools by Alicia Silverstone collection ranges in price from $7.99 to $15.99. For more info, check out www.ecotools.com.
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