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    Global Office Equipment Market to Reach US$78 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

    PRWeb – Tue, Jan 17, 2012

    GIA announces the release of a comprehensive global outlook on the Office Equipment Industry. Product and technological innovations, declining product prices, and the need to achieve paperless operations are driving sales of office equipment, globally. Growing demand for office equipment from small office and home office (SOHO) users is also a major contributor to market growth.

    San Jose, California (PRWEB) January 17, 2012

    Follow us on LinkedIn – Businesses are increasingly emphasizing on implementing measures that can increase productivity, improve efficiency and minimize cost of their office equipment. Advent of modern office automation processes has allowed office equipment to become cheaper, faster, and more advanced, enabling offices to deliver better output and become paperless in the true sense. With improved infrastructure and advanced digitization processes, standalone equipment can now be networked with computers. As a result, companies are adopting solutions such as enhancing the flow of electronic information, shifting to A4 from A3 devices, installing multifunction products, consolidating office equipment, and implementing managed print services, to gain the most of their office environments. With an aim to minimize cost, businesses are leveraging on the expertise of equipment suppliers to enhance information flow to right-size equipment. The migration of stand-alone users to multifunction printers and growing acceptance of color enabled copiers/printers offers potential growth opportunity in the office equipment market.

    The United States and Europe are mature markets for office equipment and therefore growth in these countries is expected to be relatively slow in the near future. Strong growth is expected from the developing markets of Asia, Latin America and Eastern Europe, in particular China, Brazil, India, Indonesia and Russia. China represents the largest market for office equipment in Asia-Pacific, with the demand for equipment such as Multi Function Products (MFPs) increasing at a significant pace. Rapid economic growth and emergence of numerous small and medium scale enterprises is contributing to the increased demand for low-end MFPs in China.

    Product and technology innovations are driving global sales of office equipment. The new products are also cost-effective, efficient, and user-friendly thereby improving business efficiency of office environment. Presently, multifunctional products, that are capable of carrying out many tasks, are becoming popular in offices and home setups. Technological advancements have also played a vital role in improving the quality and reliability of multifunction printers. Further, the development of standards for interoperability of various electronic digital devices has made it possible to develop the multifunctional products.

    The small office and home office (SOHO) sector offers enormous opportunities for manufacturers of office equipment. The sector accounts for a substantial portion of the demand for printers, PCs, copiers, scanners, faxes, and answering machines. While laser printers are popular with small offices, inkjet printers are popular with home offices. The market has also benefited from the declining prices of various products targeted at the SOHO sector. The increase in home office users fueled growth in the PC and telecommunications markets. Advent of powerful and flexible new computers and networking equipment provides home-based enterprises the advantage of having computing power similar to that of a large corporation. Consequently, the demand for PC and equipment, including printers, fax machines, and scanners, continues to rise among home-office users.

    The research report titled “Office Equipment: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, UK, Japan, Australia, China, and India, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

    For more details about this comprehensive industry report, please visit –


    http://www.strategyr.com/Office_Equipment_Industry_Market_Report.asp

    About Global Industry Analysts, Inc.


    Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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    Global Industry Analysts, Inc.


    Telephone: 408-528-9966


    Fax: 408-528-9977


    Email: press(at)StrategyR(dot)com


    Web Site: http://www.StrategyR.com/

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    Public Relations
    Global Industry Analysts, Inc.
    (408) 528-9966
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