YOUR FRIENDS' ACTIVITY

    Google Analytics Comes to Mobile Apps

    By Todd Wasserman | Mashable – Fri, Jun 29, 2012

    is bringing its Analytics to mobile apps -- both Android and iOS-based -- to help give developers greater visibility into their apps' performance.

    The free tool, called Mobile App Analytics, is being released in beta on Friday. The reports are designed to give developers (and the brands they work for) data about who is using the apps, how they're using it and if that use is leading to purchases.

    [More from Mashable: ]

    JiaJing Wang, product manager for the Google Analytics Team, says that such data is already out there, but not all in one place. "You can get information in different places," he says, "but you can't engage from it and make a determination from it."

    The slides below illustrate the type of information available from App Analytics:

    [More from Mashable: ]

    New and Active Users

    Isolates the number of new users and active users and identifies their country of origin and the devices they use to access the app.

    Google's motivation for providing such analytics for mobile is obvious: For the first time, customers spending more time on mobile apps than the web last year, according to Flurry Analytics. Google itself is also putting more of its R&D behind mobile as evidenced by the introduction of Google Glass and the . However, this is a case in which Google's role as an information provider trumps its mission to spread Android products. Since Google is providing metrics for iOS as well as Android, the company is in theory helping Apple app makers as much as it is helping Android developers. (The one gap in Mobile App Analytics is for referral traffic; such information isn't available for iOS apps.)

    One possible end game for Analytics is that Google will get developers to become so dependent on the information that they will at some point be able to charge for it. At the moment, though, there is no charge at all. There's not even a premium version. Says Wang: "We really want to make [Mobile App Analytics] available and make it helpful for marketers to have the end-to-end information. We wanted to make sure we didn't only focus on the platform we own to help them make the best decisions."

    Image courtesy of ,

    This story originally published on Mashable .

    Loading...

    More Tech News

     

    News for You »

    • Boyfriend espaces out window as husband confronts cheating wife [VIDEO]

      As part of perhaps the most spectacular walk-of-shame ever, an underwear-clad lover escaped from a third floor bedroom as the returning husband confronted his cheating wife on a balcony.

    • Syria says destroys Israeli vehicle which crossed ceasefire line

      BEIRUT (Reuters) - Syria said on Tuesday its armed forces destroyed an Israeli vehicle after it crossed a ceasefire line into Syrian territory from the Israeli-occupied Golan Heights. The statement by Syrian military leadership, broadcast on state television, came after Israel said one of its military vehicles in the Golan Heights was hit by gunfire from Syria. Israel said the vehicle was damaged but none of its troops were wounded, and Israeli soldiers returned fire.

    • Rescues, Grim Recoveries at Elementary School After the OK Tornado

      There's a reason that many eyes were on Plaza Towers Elementary as Moore, Oklahoma began to assess the damage from a deadly, devastating tornado that blasted through the town Monday evening and killed at least 51 people: the school was leveled, with dozens of children still inside. And so far, some of the most emotionally charged news has emerged from the story unfolding there. 

    • Kids rescued from rubble at Okla. elementary

      MOORE, Okla. (AP) — Several children have been pulled out of the rubble alive at a school in an Oklahoma City suburb.

    • BREAKING: Subway Just as Unhealthy as McDonald’s!

      If you watched the London Olympics last summer, you saw a parade of top athletes touting the nutritional qualities of their favorite eatery: Subway. Watching Apolo Ohno or Robert Griffin III bite into a veggie footlong with avocado or hearing that Subway is “the official training restaurant of athletes everywhere,” you might get the idea that the food served at the chain isn’t that bad for you—that it’s even healthy.

    • AP photographer describes destroyed Okla. school

      MOORE, Okla. (AP) — I left the office in Oklahoma City as soon as I saw the tornado warnings on TV. I had photographed about a dozen twisters before in the past decade, and knew that if I didn't get in my car before the funnel cloud hit, it would be too late.

    • Taylor Swift thinks Justin Bieber is just as gross as we all do [GIF]

      Taylor Swift, 23, wants Justin Bieber and Selena Gomez to get a room.

    • AP Photos: Images of devastating Oklahoma tornado

      The devastating tornado that swept through Oklahoma turned houses into matchsticks and sent parents and teachers running to pull children from the wreckage of an elementary school in the eye of the storm. At least 51 people were killed by the 200-mph storm and dozens of homes destroyed. The toll was expected to rise. Here are images from the aftermath :

    Show More
    Loading...

    Follow Yahoo! News