Hawaii launches marketing blitz

Hawaii Visitors and Convention Bureau launches half-million dollar marketing blitz

Associated Press

HONOLULU (AP) -- The Hawaii Visitors and Convention Bureau is aiming a half-million dollar marketing blitz at New York and Chicago.

The monthlong campaign aims to increase visitors from Hawaii's two largest East Coast markets over the next several months. Mike McCartney, president and CEO of the Hawaii Tourism Authority, says while Hawaii enjoyed a record number of visitors and spending last year, there appears to be room for growth this year.

The marketing campaign will run from February to March 17. The bureau says it is intended to send the message that Hawaii remains America's favorite tropical destination.

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