How is Candy Crush so popular when everyone seems to hate it?

Candy Crush Saga has been downloaded by more than 500 million humans across iOS, Android and Facebook platforms. It's popular, but that doesn't mean there isn't a good bit of love/hate going on between Candy Crush and candy crushers. The game is not easy (from what we hear). It seems that folks love Candy Crush's puzzles so much that they simply can't handle when they get done wrong by them. Darn you, Candy Crush! Darn you to heck!

Here is a list of tweets featuring people screaming about how frustrated they are with their Candy Crush games.