HTC president calls Samsung’s Galaxy S 4 event embarrassing
As anyone who was on hand at last year’s Galaxy S III unveiling expected, Samsung’s (005930) Galaxy S 4 press conference at Radio City Music Hall on Thursday evening was quite the spectacle. We were expecting a big-budget production, but we’re not sure anyone could have guessed that the presenters would break out in song and dance. HTC (2498) president Jason MacKenzie was watching the show Thursday night, and he had some choice comments when asked how he felt about the unveiling of his chief rival’s new flagship smartphone.
[More from BGR: Samsung Galaxy S 4 preview: The king is dead, long live the king]
“I went from laughing to actually feeling embarrassed at some of the acting,” MacKenzie said in an interview with CNET. ”Watching the presentation, it looks like they invested a lot in marketing instead of innovation.” HTC reps were on hand outside Samsung’s event promoting the company’s upcoming flagship smartphone, the HTC One.
[More from BGR: Samsung announces the Galaxy S 4: Eight cores, 13 megapixels, one gorgeous HD display]
Samsung Telecommunications America’s marketing director Ryan Bidan responded, ”Everybody is entitled to their opinion.” He also told CNET that he thinks Samsung handles research and development well, not just marketing.
This article was originally published on BGR.com
