HTC scores a major coup against Samsung, hires the man behind its killer ad campaigns

Brad Reed
HTC’s Prime phablet is not as dead as you might think

Is HTC finally, at long, long last, going to get a decent marketing campaign? The Wall Street Journal reports that HTC has officially brought on Paul Golden, Samsung’s former U.S. marketing chief, to be a consultant to HTC chairwoman Cher Wang. During his time at Samsung from 2008 through 2012, Golden was instrumental in establishing the company’s Galaxy brand as the main alternative to Apple’s iPhone through a series of first-rate ads that often took humorous shots at Apple fans’ expense. What this means for HTC’s future marketing efforts is unclear but we can bet that there won’t be any more horrendous Robert Downey Jr. spots or ads about Hipster Troll Car Washes going forward.

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