Huawei (002502) has increased its presence in the smartphone market with a number of new Android handsets and will continue its push with upcoming smartphones and tablets based on the Windows Phone 8 platform. The Chinese manufacturer also plans to develop its own mobile operating system in case it wants to distance itself from Android in the future. “Whatever consumers like, we’ll develop,” Wan Biao, CEO of Huawei Device, said in an interview with Reuters. “We’re also devoting resources into coming up with a phone operating system based on our current platform in case other companies won’t let us use their system one day.” Despite disappointing early sales, Huawei is looking to ship more than 100 million mobile phones this year, including 60 million smartphones. “It will be very challenging, but that target remains intact,” said Wan. The company is currently the sixth largest mobile phone vendor in the world, however Huawei is aiming to become the third largest, with a 15% market share, by 2015.
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- Handheld & Connected Devices