Immersive Analytics? In-Context Analytics? The New Frontier of Business Intelligence

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Ade and Martin Analytics interview smaller.jpg
Ade and Martin Analytics interview smaller.jpg

Does more data translate to more insights? If not, how can an enterprise use analytics to drive strategy, product innovation, and better understand customers?

 

At the most recent HP Discover, Ade McCormack, Digital Strategist of Financial Times and CIO Magazine Columnist took the time to interview Martin Houghton, Managing Partner for Analytics, HP Enterprise Services on the latest developments in analytics and business intelligence.