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    Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

    By Lauren Drell | Mashable – Sun, Oct 30, 2011

    Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots -- a.k.a. outbound marketing -- to learn about new products, because the web has empowered them. It's given them alternative methods for finding, buying and researching brands and products. The new marketing communication -- inbound marketing -- has become a two-way dialogue, much of which is facilitated by social media.

    Another reason why inbound marketing is winning is because it costs less than traditional marketing. Why try to buy your way in when consumers aren't even paying attention? Here are some stats from the infographic below.

    [More from Mashable: 6 Pro Tips for Marketing to Digital Natives]

    • 44% of direct mail is never opened. That's a waste of time, postage and paper.
    • 86% of people skip through television commercials.
    • 84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant or intrusive ad."
    • The cost per lead in outbound marketing is more than for inbound marketing.

    Inbound marketing focuses on earning, not buying, a person's attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.

    This infographic from Voltier Digital highlights the differences between the two kinds of marketing. Let us know your opinions in the comments below.

    [More from Mashable: How to Time Your Facebook Posts to Reach the Most Fans]

    Infographic courtesy of Voltier Digital

    This story originally published on Mashable here.

     

    1 comment

    • Under Dog
      Under Dog  •  6 mths ago
      Buy American and be American, Its the best way
     Post a comment
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