Information Management in Retail: Gaining a 360-degree view of the customer

Retailers are using big data hubs that incorporate all the sources of information available to create a 360-degree view of the consumer. That’s the focus today for a continuing conversation with Mario Vollbracht, global director of Consumer Industries and Retail Information Management and Analytics, HP Enterprise Services. HP’s Industry Edge digital magazine examines the information challenges facing the retail industry. This is the second of a three-part series on big data for the retail sector.