Intel reportedly willing to pay 75% premium for online TV programming rights

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Intel Set Top Box TV Programming

Intel Set Top Box TV Programming

Intel’s plan to shake up the pay-TV industry looks like it will come at a heavy price. Reuters reports that Intel is willing to pay 75% more than cable company rates for the rights to broadcast live television over the Internet on its upcoming set-top box. Reuters‘ sources say that despite offering such a huge premium, Intel has yet to actually close out deals with any media companies for the rights to stream content. What’s more, Intel has apparently tried to sweeten the deal for broadcasters by suggesting that its set-top box will make it impossible for viewers to skip through commercials the first time they watch a program. We still don’t have any firm details on when Intel’s set-top box and associated service will come out or what they will cost, although the company has said that it will include a Kinect-like sensor designed to collect data for advertisers on users’ viewing habits.

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