Good news has come to light for app developers: according to a recent study from Localytics, app retention rates are improving, increasing 19% over the last year. The analytics firm notes that iPhone and iPad app publishers are achieving the greatest success, with retention rates 52% higher than those on Android. The number of users who used an app just once dropped over 15% since the firm’s last study, and those who used an app more than 10 times increased from 26% to 31%. The firm also found that the average Android app suffers from a higher one-time usage rate of 24%, compared to just 21% for iPhone and iPad apps. “Improvements in both platforms suggests that many app publishers are simply building better apps, whether the app targets the mass market or a niche market,” the company noted. “The general public surely gained experience over the last year too, and are likely making more informed, discerning choices about what apps to try.”
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A view of an iPhone in Washington Tuesday, May 21, 2013, showing the Twitter and Facebook apps among others. A new poll finds that teens are sharing more about themselves on social media. They’re also moving increasingly to Twitter to avoid their parents and the "oversharing" that they see on Facebook. (AP Photo/Evan Vucci)
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