These iPad Magazines Now Let Readers Share Content Directly to Pinterest

Mashable
These iPad Magazines Now Let Readers Share Content Directly to Pinterest
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Have you ever wished you could clip a layout or picture from a digital magazine straight to Pinterest? Now, there's a way.

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Maz, a startup that helps publishers design magazine apps for the iPad, recently launched a new feature to make it easier for readers to virtually cut out part of a page and share it to Pinterest, in addition to Twitter, Facebook and e-mail.

With the new feature, called Clippings, readers can pinch any part of the page to select part of a picture or a chunk of text and post it directly to one of their Pinterest boards, without ever having to leave the magazine app. Some publishing apps on the iPad do let users highlight text and share it to social networks like Twitter, but Maz is the first to seamlessly integrate with Pinterest.

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"Cutting clips out of a physical magazine is ingrained so deeply in the culture of magazines, and until now that was completely lost when reading on the iPad," Paul Canetti, co-founder of Maz and a former Apple designer, told Mashable. Clippings essentially gives readers a chance to indulge that urge to scrapbook on Pinterest.

Maz launched in 2010 shortly after the iPad was released and has since partnered with more than 1,000 publications, including Inc, Bust and The New Criterion.

In recent months, other companies have tried a variety of ways to better integrate their content with Pinterest. House Beautiful, an interior design magazine, let readers pin photos from one article in its June print edition to Pinterest through a smartphone app, with plans to expand this option in the future. More recently, Gucci unveiled a new online banner ad with a "Pin" It button so users can post it to Pinterest with one click.

For magazine publishers -- and particularly women's magazine publishers -- Pinterest is becoming an increasingly powerful tool to spread their content around. Pinterest is a top traffic driver for several magazines, including Country Living, Elle Decor and Self.

This story originally published on Mashable here.

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