iPhone 5S to be Apple’s ‘most successful launch ever’

Apple’s share price has been climbing steadily over the past few weeks as anticipation builds for an expected flurry of new launches. The company’s last major product release was the iPad mini last November and since then, industry watchers have cast a great deal of doubt on Apple’s ability to deliver. The drought is finally coming to an end, however, and Apple’s iPhone 5S will be unveiled during a press conference on September 10th, possible alongside the entry-level “iPhone 5C.” The new flagship iPhone is expected to look almost exactly like the current iPhone 5 despite some big internal changes, and some have wondered if Apple’s “S” strategy will still work this time around. According to one analyst, the iPhone 5S will be Apple’s most successful launch ever.

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“The new iPhones will be massively successful,” Chowdhry said while speaking to Benzinga on Tuesday. “This will be the most successful product launch ever in the history of Apple.” Apple’s last iPhone launch saw iPhone 5 sales top 5 million units in the handset’s first three days of availability.

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While Chowdhry isn’t shy in stating how successful he thinks the iPhone 5S will be, he also isn’t shy in making clear that he thinks Apple is not doing what it needs to in order to begin its climb back to the top.

“Innovation does not exist at Apple,” Chowdhry said. “Where is Apple TV? Where is iWatch?”

Carrying forth a familiar theme among Apple bears, the analyst believes CEO Tim Cook should step down and go back to focusing on what he does best. ”He’s an operational guy,” said Chowdhry. “I’m not saying he’s a bad guy. He should be heading up operations.”

This article was originally published on BGR.com