The all-or-nothing funding site has another big hit on its hands -- and an iPod nano watch on its wrist.
In just 72 hours, nearly $200,000 have been pledged to support a set of kits that turn the latest into a multitouch time piece.
The project, which promotes two different kits — the , is a fully realized version of the -style mockups that started to appear online soon after the most recent nano's release.
Designed by Scott Wilson, the founder of the Chicago-based design studio MINIMAL, the kits are designed to make the nano into an LCD-based wrist watch. Wilson, the former global creative director at Nike, has plenty of experience designing great-looking sportswear.
However, as he explains in his Kickstarter video, rather than designing a project for someone else, he wanted to create something under his own label. Wilson created two different watch variations, the TikTok, which features a snap-in design, and the LunaTik, which is designed to make your iPod nano into a more permanent time piece.
The goal is to sell the items in Apple Stores. Supporters can pledge $25, pre-order a TikTok (which will retail for $34.95) or spend $50 to pre-order the LunaTik (which will retail for $69.95). For $70, supporters can pre-order both units.
Check out this video to see the prototypes in action:
The original funding goal for the project was $15,000. Three days in, the current tally is at $193,000 with 2,600 backers as of this post. With 27 days to go, it's likely that TikTok+LunaTik will exceed the and take top spot.
In a statement, Wilson said, "There are other options out there but Kickstarter is by far the easiest and most well-architected experience at the moment. This type of funding platform is a game-changer and just the beginning in shifting more power back to the individual creative entrepreneur."
TikTok+LunaTik are just the latest example of major successes spurred by the Kickstarter project. Last month, the iPhone 4 tripod broke through, big time. That project has since ended -- after realizing over $137,000 in funding — and the creators are about to start production on the first batch of units.
It's interesting that Wilson, a man who obviously had other funding connections, chose to use Kickstarter as his platform. The results clearly speak for themselves -- but it's hard to imagine a faster way to generate nearly $200,000 in capitol.
Obviously not every idea is going to be as good as The Glif or TikTok+LunaTik (Disclosure: I'm a supporter of both projects), but the fact that individuals have the opportunity to get their projects funded in these ways is pretty incredible.
- wrist watch
- Apple Stores
- iPhone 4