James Carville: Obama Must 'Move to a New Narrative' in Economic Performance

Yahoo Contributor Network

James Carville, a founder of Democracy Corps, issued a memorandum urging the campaign to re-elect President Barack Obama to "move to a new narrative" with respect to economic performance, while at the same time stepping away from emphasizing the administration's record.

Why does advertising the president's record on economic performance not resonate with focus groups?

Democracy Corps asserts that running on his economic performance will present President Obama's campaign with "an impossible headwind in November." Rather than hearing about those Americans who were able to find work, voters want to know what the administration will do in the future for those who are still unemployed.

Can likely GOP candidate Mitt Romney capitalize on the electorate's economic concerns?

Democracy Corps believes Romney to be a flawed candidate in the economic arena. The organization describes him as "rich, out of touch, and in the pocket for Wall Street and big finance." Focus groups participants reacted particularly strongly to Romney's $8 million in offshore accounts.

Which economic sectors are funding the presidential campaigns?

When President Obama ran for office in 2008, his top two contributors were the University of California ($1,648,685) and Goldman Sachs ($1,013,091), Open Secrets revealed. In the 2012 presidential election, contributions by sector show that the Obama campaign's identifiable main donors are lawyers and lobbyists ($10,948,688) as well as miscellaneous business interests ($8,420,274). Identifiable campaign contributions to the Republican Party come primarily from finance, insurance and real estate ($27,900,879) as well as miscellaneous business interests ($13,948,816).

Which economic classes favor President Obama, candidate Romney?

Professional and service workers supported President Obama over Romney by 51 percent to 42 percent and 53 percent to 39 percent respectively, Gallup noted in May. Romney had the majority support of managers (50 percent to 41 percent), sales workers (53 percent to 40 percent) and construction workers (57 percent to 37 percent). Government workers, too, favor President Obama with 51 percent to 40 percent. Last week's poll results focused on annual household income show Romney's leading President Obama with 49 percent to 45 percent for workers making $36,000 and more. Voters making less than $36,000 favored the president with 53 percent to 38 percent. Yesterday's polling results noting union membership highlight that union members favor President Obama with 57 percent to 35 percent, while non-union members favor Romney with 48 percent to 44 percent.

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