Kansas reaches 6-year, $26M deal with adidas
Kansas athletics agrees to renew deal with adidas through 2019 worth in excess of $26 million
LAWRENCE, Kan. (AP) -- The familiar three stripes of adidas will adorn Kansas apparel through at least 2019 after the two sides agreed to renew their partnership in a deal worth in excess of $26 million.
Kansas has worn adidas footwear, uniforms and accessories since 2005, when it signed an eight-year deal for the manufacturer to provide apparel for its 18 athletic teams.
Jayhawks athletic director Sheahon Zenger said Thursday "we have been extremely pleased with our partnership with adidas. ... The fact that adidas eagerly sought to extend our partnership clearly demonstrates to us their continued understanding of the tremendous value of the entire Kansas athletics program."
The company has partnerships with about 70 college programs, including Notre Dame, Michigan, UCLA, Tennessee, Indiana, Nebraska and Louisville.