Katy Perry Gives New Video the Facebook Timeline Treatment

Mashable

Katy Perry's new music video for "Wide Awake," a song the pop star debuted at Sunday's Billboard Music Awards, tells the story of her recent career events as displayed through Facebook's Timeline feature.

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The clip features lyrics to the song, career highlights and even a picture of her with Facebook CEO Mark Zuckerberg at the 1:35 mark. The entire video showcases a ever-evolving Timeline starting at May 10, 2010, the day Perry announced the release date for her massively successful Teenage Dream album.

"Facebook approved us using the Timeline layout and they actually just featured it on a few of their pages including Celebs on Facebook and Music on Facebook," EMI/Capitol Music Group's Meredith Gardner told Mashable.

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"Wide Awake," written for Perry's upcoming 3D movie Katy Perry: Party of Me, ends with a snapshot of her Facebook cover photo. The song is available on Teenage Dream: The Complete Confection.

Facebook Timeline for brands, including celebrity pages, began rolling out in February.


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1. Red Bull

Not only has Red Bull taken advantage of Timeline, it has also created a scavenger hunt with prizes to get fans interacting with the company's history.

Click here to view this gallery.

This story originally published on Mashable here.

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