Katy Perry signs on for snack brand Popchips

Associated Press
FILE - This July 3, 2012 file photo shows U.S. singer Katy Perry at the European Premiere of her film "Part of Me" in London. Perry is the new celebrity endorser for the snack brand Popchips. According to a company statement released Wednesday, July 25, 2012 the pop star has become an investor and representative for the chips. (AP Photo/Joel Ryan, File)
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FILE - This July 3, 2012 file photo shows U.S. singer Katy Perry at the European Premiere of her film "Part of Me" in London. Perry is the new celebrity endorser for the snack brand Popchips. According to a company statement released Wednesday, July 25, 2012 the pop star has become an investor and representative for the chips. (AP Photo/Joel Ryan, File)

NEW YORK (AP) — The snack brand Popchips is getting a new celebrity endorser — Katy Perry.

According to a company statement released Wednesday, the pop star has become an investor and representative for the chips. Perry says she'll be its creative partner.

Perry, who is the subject of the recently released 3-D documentary, "Katy Perry: Part of Me," joins Ashton Kutcher as a celebrity endorser of the snack food. Kutcher's regional ads garnered some criticism earlier this year when one depicting him as an Indian man was seen by some as racist. It was pulled and the company said there was no intent to offend.

Perry's ads will be unveiled in the fall.

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