Country star Kenny Chesney has launched a new app to serve as a master hub for fans, blending his social media channels with live shows, album and a customized radio station.
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The app -- which is now available for download for the iPhone, iPad and Android devices -- was personally designed by the "No Shoes, No Shirt, No Problem" singer, who says he hand-picked every built-in feature.
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"I wanted these apps to be an extension of my albums and shows," Chesney told Mashable. "Even in the middle of the winter, fans can open up the app wherever they are, listen to a little No Shoes Radio, take a photo that looks like it came straight out of my music video and feel like they're back at the party all year long."
The app features a Chesney-focused radio station -- called No Shoes Radio -- which syncs with Facebook and Twitter to loop friends into what you're listening to. Users can also make song requests through the station, directly order concert tickets and get driving directions to shows.
The app also touts a slew of photo-based features, including a set of vintage and distressed filters that imbue fan photos with the same style and coloring as Chesney's album covers or music videos.
Meanwhile, its "On the Road" section highlights fans' social media posts and photos, encouraging fans to get more social for the opportunity to be showcased within the app.
Chesney isn't the only country artist to embrace digital. Miranda Lambert launched an interactive campaign in August that included a mobile app, interactive music video and Facebook app. Historically, country music artists are slower to embrace digital than their hip-hop or pop counterparts, so it's great to see this kind of change.
Artist-specific apps and social experiences are part of a greater effort from musicians to create destination apps for fans to better engage with artists and access more content in one location.
Image via Flickr, tncountryfan
This story originally published on Mashable here.
- Arts & Entertainment
- Kenny Chesney