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    What Killed Coca-Cola's White Coke Can

    What Killed Coca-Cola's White Coke Can

    Coca Cola's white holiday coke can is dead, dead two months before their run-through date, and it's your fault.  "Coca-Cola Co. is switching back to its time-honored red just one month after rolling out its flagship cola in a snow-white can for the holidays," reports the Wall Street Journal.  Adding: "New seasonal cans in red will start shipping by next week, as white cans—initially expected to be in stores through February—make an exit."  And here's why the white can died:

    RELATED: Coke and Pepsi Are Modifying Their Manufacturing Process, Not Their Products


    • Your Diet Coke Addiction Makes You BlindThe Journal reports that a deli owner in an Atlanta food court, said about half a dozen customers have returned opened white cans in recent days after realizing, too late, that they weren't drinking Diet Coke. and he let them take unopened diet cans without charging a second time.  Adding, "Most of the confusion seems to arise at small stores, where consumers grab single-serve cans from coolers."
    • You Believe Urban Myths:  The story mentions a YouTube video (this one with a meager 30 views) of a blind taste test and someone pointing out "funky" tasting coke from a white can, and they report that consumers "felt that regular Coke tasted different in the white cans." Coke officials deny tweaking the taste, and say they only changed the can.
    • You Might Not Be Able to tell the Difference Between Silver and White: So much so that Coca Cola added a "fact sheet'' on its website pointing out the differences between how polar bear-peppered white Coke cans don't look a thing like silver, snow-flake laden Diet Coke cans.

    The Journal mentions a few more cranks and complaints--about polar bears, about being Coke traditionalists wanting to keep the red color--but notes that "Atlanta-based Coke says that it's happy with the campaign and that critics of the white can represent a minority." And they add that Coke's marketing executives wanted a "disruptive" campaign to get consumers' attention. "Disrupted consumers"--it looks like Coke got exactly what it asked for.

     

    67 comments

    • Le Eee  •  5 mths ago
      it looked nothing like a diet coke can... people just can't get with changes in routine... smh
    • C  •  Marietta, United States  •  5 mths ago
      It is hard to set up a marketing campain to account for stupid people.
      • NDog 5 mths ago
        What are you talking about? Marketing campaigns rely almost exclusively on stupid people.
      • A Yahoo! User 5 mths ago
        Yes, it is true marketing and stupidity go hand in hand. Now let's all hold hands and sing about buying the world a coke...
    • Jones  •  Lenexa, United States  •  5 mths ago
      Not surprising, idiots change business every day. Tip for the morons, Diet Coke has Diet printed right on the side of the can. The dumbing down of America continues and it is no shock that reading comprehension is at an all time low.
      • Peter-WendyC 5 mths ago
        Reporting on a Coke can, sad, very sad.
    • Seeker  •  5 mths ago
      people are stupid
    • Cosmos  •  5 mths ago
      More Proof of the dumbing down of America
    • Cajun  •  5 mths ago
      A perfect example of how people have no observations skills...you people really ARE a bunch of sheep....morons..
    • Cartigan  •  5 mths ago
      I wonder if these would be collectible in 20 years if I went and grabbed a few
      • A Yahoo! User 5 mths ago
        yea...I have a 12 pack
    • José  •  New York, United States  •  5 mths ago
      Yo yo yo yo yo yo yo yo yo Can't talk, can't read therefore white can is diet, #$%$ yo.
    • John  •  Union, United States  •  5 mths ago
      The idiocy of many of the people in this country never ceases to amaze me.
    • redpfyre219  •  Cleveland, United States  •  5 mths ago
      Hey. I like the white cans... helped me explain conservation efforts to my 6 year old...
      • Chad 5 mths ago
        seriously?
    • John  •  5 mths ago
      So basically, the white can died because the general public is stupid. Yeah...that sounds about right.
    • Dave  •  Tampa, United States  •  5 mths ago
      Coke does taste funky now that it is made with High Fructose Corn Syrup instead of sugar.
    • Vicki  •  Corbin, United States  •  5 mths ago
      I am one of the idiots. I just grapped thinking it was diet. Even after trying to drink it, and thinking it sure had a bad taste. Took me opening 2 cans before I decided to really look at the can. Woe is me !
    • Jennifer  •  Allegan, United States  •  5 mths ago
      ....and the Coke Zero Marketing guys rejoice!
    • CANDY  •  Riverdale, United States  •  5 mths ago
      they dont even taste the same
    • Rachel  •  Louisville, United States  •  5 mths ago
      That is like getting upset with OREO because they change the frosting from white to red in the winter time, FOR THE HOLIDAY'S. Geeze people, READ the labels. The box was still RED, and it didn't say Diet on the box anywhere. People just need something to complain about. I like the White Coke cans, it was different and festive, plus they were helping the polar bears. Sad that they are pulling them off the shelf.
    • oceanblue  •  Indianapolis, United States  •  5 mths ago
      Good for Coke !! Sick and tired of a handful ofpeople who are looking for a quick buck, or have nothing better to do but dream up something to complain about. I always enjoyed the holiday coke cans. Too bad Coke can't go ahead with these .... but why would they want to if they have to spend month's - years in court on claims from a handful of miserable people.
    • Call Me Bubble Boy  •  Fort Dick, United States  •  5 mths ago
      you can still rent a white coke
      if you have a NETFLIX ACCOUNT. . .
    • Me  •  Houston, United States  •  5 mths ago
      The red cans are clearly victims of racism.
    • Dom  •  5 mths ago
      Probably should try to find a six-pack and put it away for ten years -- might be a collector's item worth a few bucks by then (my goodness -- how I wish I had saved old comic books, baseball cards, etc, from when I was a kid!)
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