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YOUR FRIENDS' ACTIVITY

    Kindle Adds Periodicals to iOS Apps: But Will Consumers Read Them?

    By Lauren Indvik | Mashable – Wed, Dec 21, 2011

    Amazon updated its Kindle app for the iPhone, iPad and iPod Touch Wednesday, giving users access to their periodical subscriptions and cloud-stored documents for the first time. Previously, users could only use the Kindle app to read -- and, before Apple changed its guidelines, buy -- ebooks on those devices.

    Having access to documents stored on Amazon is handy, but iPhone, iPad and iPod Touch owners will find little reason to begin reading their newspapers and magazines through the Kindle app [iTunes link]. That's because:

    [More from Mashable: Kindle Fire Gets a Performance-Improving Over-the-Air Software Update]

    1) They're likely already paying to get access to their favorite newspapers and magazines on those devices, or getting them for free as part of their print subscriptions, and therefore have no incentive to pay for a second subscription through Amazon.

    2) Most major magazines already have designated apps for the iPhone and iPad, and those apps (in most cases) offer a superior user experience. They're optimized for both screen sizes, and come with a host of bells and whistles -- links, slideshows, audio interviews, interactive graphics -- that aren't available in the Kindle app version.

    [More from Mashable: 2011: Tech’s Biggest Winners and Losers]

    Take a look at The Atlantic on the Kindle iPhone app, for instance, which has no navigation and virtually no formatting. Leading images sometimes bleed into the text of the previous story, and bullet points, italics and font sizes aren't rendered at all:

    And here's Popular Mechanics on its iPad app (left two images) and on the Kindle iPad app (right image). Note how the story has been divided into two pages on the magazine's iPad app (left) to make it easier to read:

    The update will be useful to one very small subset of users: Those who already subscribe to newspapers and magazines through the Kindle Store, and would like to have their periodicals synced between their Kindle device and their Apple devices. Those users can now take in a few pages on their iPhones in line for lunch, and pick up at the same place on their Kindle Fires at home, for the price of two subscriptions.

    Of course, this is not to say that Amazon won't ever be able to build a useful newsstand on for iOS devices, or that magazine publishers won't wise up and start bundling all of their digital subscriptions together, including those offered through the Kindle Store. But for now, there's nothing for iPhone, iPad and iPod Touch owners to get too excited about.

    This story originally published on Mashable here.

     

    3 comments

    • Aryque
      Aryque  •  New York, New York  •  4 mths ago
      Most likely typed on a yahoo article app for ipad
    • j
      j  •  Atlanta, Georgia  •  5 mths ago
      As usual, a typical OPINION. I am one for options... and while this article/writer cites 2 reasons for not using the Kindle App on iOS devices... there are just as many to use them. How about someone who simply wants to use it... because it is their choice?
    • The Wiz
      The Wiz  •  5 mths ago
      Where does Yahoo steal these articles from? They never contain the images they talk about or provide links to them within the article. Sometimes they only have a headline and not even the article.
     Post a comment
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