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    KONY 2012: How Social Media Fueled the Most Viral Video of All Time

    By Zoe Fox | Mashable – Fri, Mar 16, 2012

    KONY 2012 took the social web by storm last week, as a 30-minute documentary seeking to arrest LRA leader Joseph Kony was viewed online nearly 100 million times.

    [More from Mashable: YouTube ‘Suggested Videos’ Now Favor Longest-Watched]

    The Pew Internet and American Life Project investigated how KONY 2012 became the most viral video of all time.

    The key, Pew found, was 18 to 29-year-olds sharing links on Twitter and Facebook. While initially 77% of Twitter discussions were positive, the tone shifted as criticisms of the non-profit behind the film, Invisible Children, began to circulate.

    [More from Mashable: VitaminWater Embraces Viral Memes in Latest Commercial]

    KONY 2012: Is the Viral Campaign a Scam?

    One of Pew's takeaways was the importance of social media for spreading news to young readers.

    Where did you learn about KONY 2012? Are Twitter and Facebook your go-to sources for current events?

    This story originally published on Mashable here.

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