KONY 2012 took the social web by storm last week, as a 30-minute documentary seeking to arrest LRA leader Joseph Kony was viewed online nearly 100 million times.
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The key, Pew found, was 18 to 29-year-olds sharing links on Twitter and Facebook. While initially 77% of Twitter discussions were positive, the tone shifted as criticisms of the non-profit behind the film, Invisible Children, began to circulate.
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One of Pew's takeaways was the importance of social media for spreading news to young readers.
Where did you learn about KONY 2012? Are Twitter and Facebook your go-to sources for current events?
This story originally published on Mashable here.