The Lake County Captains, a minor league baseball team affiliated with the Cleveland Indians, just announced plans to hold "Lancestrong Night" on Saturday, June 29, set to coincide with the start of the Tour de France. Does this news make you wonder if the Lake County Captains have completely missed recent headlines?
Lance Armstrong admitted to using performance-enhancing drugs in an interview with Oprah. But the Captains are not oblivious to the connection; they are simply using it to their full advantage.
Call it creative marketing, call it ironic, call it poor taste, but this minor league baseball team knows exactly what it is doing. In an interview with Crain's Cleveland Business, Brad Seymour, the general manager said, " It's certainly the type of promotion that our industry is known for. We certainly did it intentionally."
The Captains' game on LanceStrong Night on June 29 starts at 7 p.m. at Classic Park, 35300 Vine St. in Eastlake, Ohio.
Benefits the Livestrong Foundation
This tongue-in-cheek event does take advantage of the now disgraced Armstrong, but at the same time, it fully acknowledges the good work the Livestrong Foundation has done. Everyone is encouraged to wear their Livestrong bracelets to the game. For every bracelet worn to the game, the Captains will donate $1 to the foundation, which works to fight cancer.
These well-known symbols of the foundation will also be used in games on the concourse level at Classic Park. Fans can take part in ring-toss games using the rubber bracelets, participate in bracelet stacking, and compete in contests to see who can wear the most bracelets throughout the night.
Fans are invited to ride their bikes to the game and take part in a pre-game "Tour the Track."
A recording of Sheryl Crow, Armstrong's former girlfriend, singing the National Anthem will kick off the game, and an in-game Spandex fashion show will take place on the dugout.
Another connection between Armstrong and his former sponsor, the U.S. Postal Service, will be a part of the fun. A special area will be set up for fans to write postcards to mail to friends.
Several other contests will be available for fans who check in wearing their Livestrong bracelets. After the baseball game, these fans can try their luck at winning prizes such as cycling bottles, bike helmets, first-aid kits, yellow Captains shirts, and used Livestrong exercise equipment.
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