To show off just how life-like the picture on its monitors can be, the company re-fitted the bottom of an elevator with the screens. The brand then recorded people's reactions as the monitors -- screens pointed up -- displayed what looked like the bottom of the elevator floor dropping out. True, you could probably do that with a lot of monitors, but LG thought of it first.
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Luckily for the brand, no one had a heart attack during filming. Of course, it's also possible that these people are actually actors, too. If not, some of these guys deserve a Carlsberg for their courage.
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