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    Logitech Revue was a "gigantic" mistake

    By Geoff Duncan | Digital Trends – Fri, Nov 11, 2011

    Speaking at an even for analysts and investors, Logitech CEO Guerrino De Luca characterized his company’s ill-fated bet on Google TV—in the form of the Logitech Revue set-top box—as a tremendous error that combined with mis-steps in the EMEA region cost the company some $100 million in operating profit. De Luca characterized the Revue launch as a “mistake of implementation of a gigantic nature,” doesn’t plan to take Logitech down the Google TV route again. De Luca believes Google TV will still take off, but it will be a “grandchild” of today’s Google TV, and Logitech will stay “on the bench” for the foreseeable future in the Google TV world.

    A year ago, Logitech bet heavily on the Revue, working hard to produce the first Google TV set top box and get it into consumer retail channels in time for the end-of-year holiday crush. But nothing worked out like Logitech planned: as soon as Google TV launched, online video providers started blocking the service, meaning the selection of programming available to Google TV users slowed to a trickle in short order. And at $300, that made the Revue a hard sell…and they didn’t sell. Logitech revealed that initial sales of the Revue totalled just $5 million and by mid-year CEO Gerald P. Quindlen had left the company, the company was fire-saling the devices for $99, and De Luca has stepped in as acting CEO.

    De Luca described the company’s effort on the Revue as executing “a full scale launch with a beta product and it cost us dearly.”

    The future of Google TV is itself somewhat hazy: although Google has been shifting Google TV to the Android platform—and is now enabling Android developers to code for Google TV, the technology as it exists today relies heavily on Adobe Flash. And mobile Flash wasn’t the only thing Adobe killed off in its surprise announcement earlier this week: Flash for connected TVs also got the axe, although Adobe will still support HTML apps with embedded Flash and Adobe Air apps with embedded Flash technology. Google has been moving Google TV slowly away from Flash; the latest 3.1 update supports Plex, for instance.

    This article was originally posted on Digital Trends

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    4 comments

    • ladydi.
      ladydi.  •  Detroit, United States  •  6 mths ago
      I just bought this 3 days ago. So far its good. But did I waste my money? Also you have to have cable to use the Revue. I was hoping I could drop cable.
      • Lonhey
        Lonhey 6 mths ago
        Yes, you wasted your money.
      • not in use
        not in use 6 mths ago
        We got rid of cable after we bought out Revue. We do have Netflix though.Local are coming off a $15 set of rabbit ears. Crackle is nice too. Not everyone wants to watch on a computer screen or has a computer they can hook up to the tv.
    • The Penetrator
      The Penetrator  •  6 mths ago
      Just hook your laptop or PC up to your TV and you don't need any of this nonsense.....
      • Rachel
        Rachel 6 mths ago
        considerably cheaper, too.
    • HEWIE V
      HEWIE V  •  Los Angeles, United States  •  6 mths ago
      what does "Speaking at an even for analysts and investors" means.Was he equally talking to analyst and investors 50 50?i mean if you are a reporter,like someone said here,proof read your crap..I mean..dang!
    • Tennis Pro
      Tennis Pro  •  6 mths ago
      Don't you guys proof read these articles before you put them out?
     Post a comment
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