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In August of 1995, Steve Jobs gave the keynote address at the SIGGRAPH (Special Interest Group on GRAPHics and Interactive Techniques) conference. SIGGRAPH is an annual conference for computer and computer-graphics professionals.
Portions of this keynote appeared online a few months ago but we happened to find the full keynote in one video. The complete video gives a fantastic look at Jobs in a different context.
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It's Jobs at his best. The language, cadence and framing would be at home at any Stevenote. What's interesting about this speech is that Steve Jobs isn't talking about Apple. He isn't talking about the future of computing per se. He's not talking about consumer devices. Instead, he's talking about art and the role that technology will play in creating stories and moving art forward.
In the 26-minute keynote, Jobs focuses on three topics:
- The centenary of the motion picture
- The scale and complexity of Toy Story
- The place Toy Story and computer animation will play in history
Keep in mind, this was more than a year before Jobs would return to Apple and his focus, instead, was on Pixar and to a lesser-extent, NeXT. In August 1995, Pixar was just a few months from releasing the first computer animated feature film, Toy Story.
Near the end of his speech, Jobs says this -- something that 17 years later turns out to be quite prescient:
"We should take a few minutes today on the hundredth anniversary of the invention of the motion picture to contemplate the contributions we're making. We have now pioneered, I think, really the next major offshoot of the motion picture. It's going to be a medium in its own right. It's going to have unique talents in itself that we will find boundaries for as we explore it for the next many years."
Jobs is right. Computer animation and synthetic motion pictures (as he refers to the medium) have become a medium in their own right. Pixar has continued to be one of the driving forces in computer-animated films, but other studios, including DreamWorks, Paramount, Fox and Universal have done their part to further the medium.
Jobs concluded the speech by saying he hopes that in the next 100 years, film historians and professionals would be looking back at the history of the medium and give a nod to the work done by Toy Story and films like it.
It's only been 17 years and that impact is already clear.
What do you think of Jobs' vision for the future of the computer-animated films? Let us know in the comments.
Thanks for the link, Sang
Photo courtesy of John Mottern/AFP/Getty Images
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This story originally published on Mashable here.
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