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    Man credited with creating Doritos dies in Dallas

    DALLAS (AP) — Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.

    A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1. Daughter Jana Hacker of Allen tells The Dallas Morning News (http://dallasne.ws/qzPm9E) the family plans on "tossing Doritos chips in before they put the dirt over the urn."

    West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips. Hacker says her father got a tepid corporate response to the tortilla chip idea but conducted marketing research that led to the Doritos rollout.

    ___

    Information from: The Dallas Morning News, http://www.dallasnews.com

     
     
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    984 comments

    • Vance  •  8 mths ago
      He deserves a 21 "crunch" salute.
      • Douglas E 8 mths ago
        OK Vance ... that was pretty funny
      • A Yahoo! User 8 mths ago
        LOLOL
      • Patriot 8 mths ago
        Love it, Vance - great play on words.
    • Arizen  •  8 mths ago
      Don't stop there. Throw some ground beef, cheese and jalopenos on top too. Send him off with the respect he truly deserves.
      • Robert 8 mths ago
        Then close by saying he just made the 'supreme' sacrifice.
    • Inamul Musawwir Choudhury  •  8 mths ago
      Condolences to the bereaved family. May he be rest in peace. Mouth watering Doritos long live.
    • Rey  •  8 mths ago
      Salsa Verde all the way!
    • Chuck W  •  8 mths ago
      You realize that eating some junk food doesn't mean you will die young. Just as eating healthy and exercising doesn't guarantee that you will live long. It's about balance. Doritos are awesome and taste great. You food nazi's are miserable people.
      • A Yahoo! User 8 mths ago
        lived to the age of 97 - take that food nazi's
        i'm 59 and in great health i hope to die at 97+ eating as much Doritos as i can.
        its good food
      • A Yahoo! User 8 mths ago
        Doritos taste like salty chalk. Awful stuff.
      • Barb 8 mths ago
        Maybe it's not the dorito's that are defective, maybe it's your taste buds ;)
    • Sarah  •  8 mths ago
      i'm munching on Nacho Cheese Doritos as I type.
      • Luke 8 mths ago
        ... & clogging your heart up ......FOOL !
      • turtlewannabee 8 mths ago
        and enjoying herself, Bobby Bummer.
      • Unbearable Attitude 8 mths ago
        Luke... turn away from the dark-side of the force...... (Or lighten-up, party-p00per)
    • NueGuy  •  8 mths ago
      Truly a great man.

      BTW, don't blame him for inventing a delicious snack. Typical victim mentality. It's on YOU to control your own appetite and consume in moderation.
    • Bonzer  •  8 mths ago
      He drove on when the chips were down. The world owes him a debt of gratitude. My orange fingers salute you, sir.
    • JoshJ  •  8 mths ago
      I can't snack like that full-time anymore, but one weekend a month, I skip my running and post up on the couch with comfort food, a blanket, and my xBox. And, you guessed it, a bag of original, nacho-cheese Doritos. Shine on, You Crazy Diamond.
    • LYNN  •  8 mths ago
      Doritos was always my fav as a child and adult! I too hope they never change either!
      RIP Arch West!
    • TAB  •  8 mths ago
      Glad they brought back the original Taco flavor, so he could see how popular it still is, before he died.

      I'm going to have some right now in his memory!
    • Winner  •  8 mths ago
      All stoners mourn the loss of this great man!..rest in peace Mr. West!
    • Scottie  •  8 mths ago
      best junk food in history. this is a sad day.
    • John and Joan  •  8 mths ago
      Does anybody remember the original taco flavor Doritios from the 1960's?
    • Jamalbiggums  •  8 mths ago
      My thoughts are with the family. Potheads everywhere are in your debt sir.
    • Obummer  •  8 mths ago
      Hope he lived on a cool ranch.
    • BenH  •  8 mths ago
      Wow, never thought I'd see a headline like this...but thanks for the great chip. Favorite snack.
    • Serenitynow  •  8 mths ago
      So sorry to hear this. What a wonderful donation he made to our snack world. Thanks so much Mr. West! RIP
    • Steven F  •  8 mths ago
      Awesome, even though they make us fat I never heard of person say they hate Doritos. This guy should get essentially whaterver he wants to honor him at his funeral as he made a couple hundred million Americans a little bit happier with his creation.
    • Raccoon City Survivor  •  8 mths ago
      had a bag of cool ranch today for lunch..... great product..... in moderation.
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