Market Target, #1 SEO agency in San Diego releases free guide for PR departments.
San Diego, CA (PRWEB) January 13, 2012
“Search engine optimization is quickly evolving into web presence optimization or WPO,” says David Wiedmaier, President of Market Target. “The practice of SEO is now about optimizing your entire web presence for organic search every single day (website, social media, blogs and PR). PR agencies hold the keys to improving organic rankings because they are producing fresh, relevant content that Google loves.”
Wiedmaier says that while there are fundamentals to SEO that can’t be ignored, the secret to winning at SEO over the long term is exceptionally optimized content—that’s where PR agencies have a natural aptitude. Aided by new software tools such as Market Target's industry leading software, PR agencies can play a key role in a client’s WPO strategy by publishing and distributing relevant content into the various streams that align a company’s digital footprint with those keyword phrases that rank highly in Google.
A major opportunity for PR agencies is helping clients close the “keyword gap” — the difference between words they believe they should be ranking for and those keywords prospects are actually using to try to find a product or service.
“As a PR professional you have immense control over helping a client close their keyword gap and telling their story using high-worth keyword phrases,” says Wiedmaier. “Once that gap is closed, then it’s about dripping it out on a regular content schedule. We call this ‘socializing the SEO strategy.’ The finesse is the art and science of writing engaging content that has been optimized around those keyword phrases.”
About MarketTarget
Since 2009, MarketTarget has been a leading provider of Search Engine Optimization, Search Engine Marketing and SEO Training Services. As a full service San Diego SEO services firm, MarketTarget also offers full service web marketing, SEO consulting services and custom SEO training options specifically tailored for small businesses. What sets Market Target apart from the competition is a mixture of Results, Communication, Pricing and Service. Our team of SEO Consulting Experts is focused on delivering SEO Services for San Diego, Los Angeles, Phoenix, San Francisco and Las Vegas. To learn more about what Market Target can do for you, please call 877-828-0196, email us marketing(at)markettarget(dot)com or visit our website at http://www.markettarget.com.
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Sarah Butterworth
Market Target SEO San Diego
8778280196
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