After revealing the trailer, the teaser, the soundtrack and multiple photos on Facebook, Marvel's latest effort to promote its forthcoming superhero film is a website for a fictional travel agency in space. The move is sure to ramp up the buzz surrounding "Guardians of the Galaxy" while tiding over fans ahead of the movie's launch in August.
Marvel is setting a quirky, tongue-in-cheek tone for "Guardians of the Galaxy" with the launch of the Galaxy Getaways website, promoting a travel agency that's "literally your only option if you want to travel to a different galaxy." Visitors to the site can browse info on the destinations of Xandar, Knowhere and Morag (which can be visited using Street View), customize their intergalactic travelcard, and even read reviews from other travelers. There is also a personality quiz and a game.
A few weeks ago, Marvel began releasing the posters for each of the highly anticipated space action movie's protagonists one by one. Then came the trailer, soundtracked by the Runaways' "Cherry Bomb."
On Tuesday, three additional posters made their debut, revealing Gamora, Groot and Rocket Racoon. As an added bonus: on his Facebook page, director James Gunn has decided to publish one photo per day from the movie or the set until the movie's release.
In this adaptation of the famous comic series, a ragtag band of mercenaries attempts to save the galaxy from the evil Thanos. Marvel put together a top-notch cast led by Chris Pratt in the role of Starlord and also featuring Zoe Saldana, Vin Diesel, Bradley Cooper, Dave Bautista and Glenn Close.
The adventures arrive in US theaters August 1. In the meantime, fans can head to thegalaxygetaways.com for all their intergalactic travel needs, or watch the Galaxy Getaways promo video at youtu.be/SiCNtW6RUb0.
- Consumer Discretionary
- travel agency