Discover Yahoo! With Your Friends

Explore news, videos, and much more based on what your friends are reading and watching. Publish your own activity and retain full control.

To get started, first

YOUR FRIENDS' ACTIVITY

    MedTouch Partners with Brightcove to Provide Best in Class Online Video Solutions to Healthcare Industry

    PRWeb – Tue, Jul 12, 2011

    MedTouch expands web service offerings for healthcare organizations with new partnership

    Cambridge, MA (PRWEB) July 12, 2011

    MedTouch, the leading provider of web strategy and online solutions for healthcare, has partnered with Brightcove (http://www.brightcove.com ), the cloud content services company, to offer online video solutions for healthcare organizations and enable these organizations to gain deeper insight into the performance of their video content.

    As with consumer industries, consumption of video content and increasingly, online health information, is growing. 3 billion videos are viewed on YouTube every day, and eight in ten internet users have looked for health information online, such as about diet, health insurance, experimental treatments, doctors and hospitals, according to the Pew Internet and American Life Project.

    “The average patient is more sophisticated now. They look to WebMD and other online health resources to research conditions,” said Paul Griffiths, Founding Partner and CEO of MedTouch. “They are hungry for content and video is an effective way to meet their needs. Healthcare organizations will be well-served to expand their patient education via the website through videos highlighting Centers of Excellence, innovative procedures, specialists, and facilities. Video has the ability to richly convey the hospital experience in a way that billboards and brochures cannot; Physician and patient testimonial videos invite trust and engage potential patients more successfully than other mediums.”

    Through the partnership with Brightcove and deep integration with Google Analytics, healthcare organizations will now be able to gain deeper insight into the performance of video content. Detailed reporting on viewer behavior and content consumption metrics will enable video publishers to better gauge what kind of health information appeals to different audiences, and adjust the user experience accordingly to better align with patient expectations, creating a more meaningful interaction with the hospital.

    “As one of the world’s leading providers of cloud-based video services, we are committed to finding new ways to help organizations across all industries engage their customers through digital media,” said Alex Nasson, vice president of channels and alliances at Brightcove. “By partnering with innovators like MedTouch, we are able to deliver value-added services to vertical industries like the healthcare industry and enable these organizations to deliver highly impactful, effective video experiences.”

    Brightcove is the cloud content services leader with products used to publish and distribute digital media across PCs, smartphones, tablets and connected TVs. Brightcove products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, the pioneering content app platform. Together, more than 3,000 media companies and marketers in 50 countries rely on Brightcove to power their digital content strategies.

    “MedTouch is pleased to win this award and is enthusiastic about becoming a Brightcove partner and healthcare reseller of Brightcove video solutions,” said Griffiths.

    The first MedTouch client to take advantage of the new reseller partnership is University Hospitals Health System (http://www.uhhospitals.org/ ), one of the nation’s leading health care systems, providing high-quality, patient-centered medical care at locations throughout Northeast Ohio.

    “University Hospitals is looking forward to partnering with MedTouch to implement the Brightcove video solution for its websites, which enable us to offer higher quality video experiences to patients and visitors,” said Lynn Eastep, Director of Interactive Marketing and Web Development at University Hospitals. “We are especially excited about the feature-rich platform, mobile compatibility, and ability to syndicate videos via social media channels.”

    About MedTouch


    For the last seven years, MedTouch has focused exclusively on helping healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific, measurable and memorable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans and healthcare-related not-for-profits in more than twenty states. From consumer-focused websites to patient-centric social media and mobile channels, online physician recruitment programs to results-driven search marketing, CRM integration to enhancing patient portals, MedTouch makes healthcare interactive.

    Headquarters:


    MedTouch


    84 Sherman Street, Third Floor


    Cambridge, MA 02140


    866-638-6824


    http://www.medtouch.com/

    ###

    Amanda Massello
    MedTouch
    (617) 621-8670
    Email Information


     

    There are no comments yet

    [ [ [['Connery is an experienced stuntman', 2]], 'http://yhoo.it/KeQd0p', '[Slideshow: See photos taken on the way down]', ' ', '630', ' ', ' ', ], [ [['Connery is an experienced stuntman', 7]], ' http://yhoo.it/KpUoHO', '[Slideshow: Death-defying daredevils]', ' ', '630', ' ', ' ', ], [ [['know that we have confidence in', 3]], 'http://yhoo.it/LqYjAX ', '[Related: The Secret Service guide to Cartagena]', ' ', '630', ' ', ' ', ], [ [['We picked up this other dog and', 5]], 'http://yhoo.it/JUSxvi', '[Related: 8 common dog fears, how to calm them]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 5]], 'http://bit.ly/JnoJYN', '[Related: Did WH share raid details with filmmakers?]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 3]], 'http://bit.ly/KoKiqJ', '[Factbox: AQAP, al-Qaeda in Yemen]', ' ', '630', ' ', ' ', ], [ [['have my contacts on or glasses', 3]], 'http://abcn.ws/KTE5AZ', '[Related: Should the murder charge be dropped?]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 5]], 'http://yhoo.it/JD7nlD', '[Related: Bristol Palin reality show debuts June 19]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 1]], 'http://bit.ly/JRPFRO', '[Related: McCain adviser who vetted Palin weighs in on VP race]', ' ', '630', ' ', ' ', ], [ [['A JetBlue flight from New York to Las Vegas', 3]], 'http://yhoo.it/GV9zpj', '[Related: View photos of the JetBlue plane in Amarillo]', ' ', '630', ' ', ' ', ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], 'http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg', '630', ' ', 'AP', ], [ [['Titanic', 7]], 'http://news.yahoo.com/titanic-anniversary/', ' ', 'http://l.yimg.com/a/p/us/news/editorial/b/4e/b4e5ad9f00b5dfeeec2226d53e173569.jpeg', '550', ' ', ' ', ], [ [['He was in shock and still strapped to his seat', 6]], 'http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg', '630', ' ', 'AP', ], [ [['xxxxxxxxxxxx', 11]], 'http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg', '500', ' ', 'AP', ] ]
    [ [ [['did not go as far his colleague', 8]], '29438204', '0' ], [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]

    News For You

    Loading...