The deodorant maker's app is basically a 5-minute or so video in which a stubbly guy berates you and some of your posts. The interactive aspect comes via the magic of profile access, a trick we've seen many times before -- such as this True Blood teaser starring you and your Facebook friends.
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To underscore his point, the Mantervention man makes his pitch in a room full of stereotypical Facebookers -- such as The Networker, Hashtag Harry, Mr. TMI, the Philosopher and "Sign My Petition" Chick.
Whether the app will convince you to quit Facebook is one thing. Whether it will persuade you to buy Brut's grooming products is another. After all, the brand faces some pretty stiff competition on the social media front from Old Spice.
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This story originally published on Mashable here.