Discover Yahoo! With Your Friends

Explore news, videos, and much more based on what your friends are reading and watching. Publish your own activity and retain full control.

To get started, first

YOUR FRIENDS' ACTIVITY

    MetaDesign Creates New Brand Identity System, Website for Teachscape

    PRWeb – Mon, Dec 19, 2011

    New brand platform positions Teachscape as leader in improving teacher effectiveness

    San Francisco, CA (PRWEB) December 19, 2011

    MetaDesign, a global branding and design firm, today announced its role in designing the identity, brand platform and website for Teachscape, a leader in delivering web-based professional learning content, innovative technologies, and expert services to improve teaching practice.

    "Teachscape has evolved significantly over the years which prompted the need for a brand repositioning,“ said Sean Ketchem, Strategy Director of MetaDesign. “They were looking for a way to communicate their updated strategy, focus and innovative product offer. MetaDesign developed a brand strategy to address this goal both visually and verbally."

    An extensive brand audit including in-depth interviews with the Teachscape leadership team aided MetaDesign in establishing the brand core, “Igniting Excellence.” Through this process, MetaDesign created the statement “Great teachers create inspired learners” to provide a cohesive platform to support and unify Teachscape’s breadth of products and services. The visual design system is based on the concept “Resonate” with dots progressing in scale from left to right to symbolize growth and transformation, as well as evoke the ripple effect of knowledge shared over a vast network.

    The new website features clear navigation, focused content and a clean user interface that serves to support teach effectiveness with the goal to improve student achievement.

    "Our new positioning represents a fusion of our core values, messaging and personality,” said Lory Pilchik, Chief Marketing Officer of Teachscape. “We now have a brand that visibly showcases our commitment to improving teaching effectiveness and conveys the value of our service and technology offerings for teachers and schools."

    About MetaDesign


    MetaDesign is a global branding firm with offices in San Francisco, Beijing, Berlin, and Zurich. MetaDesign creates brand strategies, identity systems, and digital interfaces for emerging businesses, cultural institutions, and global enterprises, including the San Francisco Ballet, Sony, Four Seasons, and McAfee. http://www.metadesign.com

    About Teachscape


    Teachscape uniquely combines innovative technology, engaging content and expert services to develop great teachers. From its Classroom Walkthrough technology, to its powerful web-based content delivery platform, to its online masters programs, Teachscape’s award-winning products and services have been inspired by its dedication to sparking transformative change in teaching practice. Since 1999, Teachscape has worked with schools and school districts, charter networks, archdioceses, universities and state education departments to measurably and continuously improve the effectiveness of teachers and instructional leaders to produce gains in student achievement. Teachscape’s partners include Charlotte Danielson, the Bill & Melinda Gates Foundation, ETS, Stanford University, the Carnegie Foundation for the Advancement of Teaching and Kogeto to help shape its vision, its products, and its strategies. To learn more about Teachscape and its complete collection of professional development offerings, go to http://www.teachscape.com.

    # # #

    Sean Ketchem
    MetaDesign
    415.593.1528 228
    Email Information


     

    There are no comments yet

    [ [ [['Connery is an experienced stuntman', 2]], 'http://yhoo.it/KeQd0p', '[Slideshow: See photos taken on the way down]', ' ', '630', ' ', ' ', ], [ [['Connery is an experienced stuntman', 7]], ' http://yhoo.it/KpUoHO', '[Slideshow: Death-defying daredevils]', ' ', '630', ' ', ' ', ], [ [['know that we have confidence in', 3]], 'http://yhoo.it/LqYjAX ', '[Related: The Secret Service guide to Cartagena]', ' ', '630', ' ', ' ', ], [ [['We picked up this other dog and', 5]], 'http://yhoo.it/JUSxvi', '[Related: 8 common dog fears, how to calm them]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 5]], 'http://bit.ly/JnoJYN', '[Related: Did WH share raid details with filmmakers?]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 3]], 'http://bit.ly/KoKiqJ', '[Factbox: AQAP, al-Qaeda in Yemen]', ' ', '630', ' ', ' ', ], [ [['have my contacts on or glasses', 3]], 'http://abcn.ws/KTE5AZ', '[Related: Should the murder charge be dropped?]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 5]], 'http://yhoo.it/JD7nlD', '[Related: Bristol Palin reality show debuts June 19]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 1]], 'http://bit.ly/JRPFRO', '[Related: McCain adviser who vetted Palin weighs in on VP race]', ' ', '630', ' ', ' ', ], [ [['A JetBlue flight from New York to Las Vegas', 3]], 'http://yhoo.it/GV9zpj', '[Related: View photos of the JetBlue plane in Amarillo]', ' ', '630', ' ', ' ', ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], 'http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg', '630', ' ', 'AP', ], [ [['Titanic', 7]], 'http://news.yahoo.com/titanic-anniversary/', ' ', 'http://l.yimg.com/a/p/us/news/editorial/b/4e/b4e5ad9f00b5dfeeec2226d53e173569.jpeg', '550', ' ', ' ', ], [ [['He was in shock and still strapped to his seat', 6]], 'http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg', '630', ' ', 'AP', ], [ [['xxxxxxxxxxxx', 11]], 'http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg', '500', ' ', 'AP', ] ]
    [ [ [['did not go as far his colleague', 8]], '29438204', '0' ], [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]

    News For You

    Loading...