Michelle Obama drops $50K on luxury lingerie
Michelle Obama reportedly shelled out $50,000 on “the sexiest lingerie in the world” at Agent Provocateur, The Telegraph reports.
The first lady’s visit to the Madison Avenue store helped increase the lingerie brand’s sales by 12 percent.
The French company is known as much for its erotic lingerie as it is for its high prices.
The least expensive item in the store is a thong, which retails for $90. Bras and corsets start at $200, and other lingerie goes upwards of $3,000.
Agent Provocateur CEO Gary Hogarth couldn’t comment on the luxury store’s client list, but he did say that there had been some high-profile clients.
Celebrities Kate Moss, Maggie Gyllenhaal and Kylie Minogue have all been the famous faces of the brand.
The lingerie is popular among the Hollywood set — it makes Victoria’s Secret look tame in price and imagery.
“The glamour of the AP brand is really powerful — it has a luxurious quality,” Hogarth told the Telegraph. “That means people have a sense of walking away with a special purchase even when they are buying a pair of knickers.”
For $200, those knickers had better be special.
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