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How Microsoft Could Rebrand Itself [PICS]

How Microsoft Could Rebrand Itself [PICS]

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With on the way, this is clearly a turnaround year for . But will that mean a new look and attitude as well?

We'll know for sure this fall, but in the meantime, a Los Angeles-based design student is giving the software giant some unsolicited advice. , who is enrolled at the Art Center College of Design, laid out a fairly comprehensive rebranding plan for Microsoft, which is detailed below.

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What do you think? Did Kim nail it? Let us know in the comments.

Brand Positioning

Kim thinks Microsoft shouldn't try to be approachable like Google and Apple but instead be "almost science fiction."

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This story originally published on Mashable .

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