Microsoft is getting ready to Scroogle Xbox owners
We’ve said in the past that Microsoft’s “Scroogled” campaign rings somewhat hollow to us because Microsoft has certainly not been above using its users’ data to sell more targeted ads. Now The Washington Post informs us that Microsoft is going to cobble together Xbox Live user profiles from “Microsoft user IDs and other public data” that it will then use to deliver targeted political ads on the Xbox Live dashboard based on what it thinks are users’ personal beliefs. Microsoft is also apparently pitching political campaigns to share their “own lists of voter e-mail addresses” so that “Microsoft can match the additional data with individual customer accounts for even more accurate voter targeting.” No Microsoft officials would comment on the Post’s story and it’s not clear what opt-out policies will be for any gamers who don’t want their Xbox dashboards spammed with political ads.
More from BGR: iPhone 6 has Apple gearing up for the most massive iPhone launch yet
This article was originally published on BGR.com
Related stories
Video: Celebrate Watch Dogs' May 27th release date with a new trailer
Video: 'Dragon Age: Inquisition' may give 'Skyrim' a run for its money
Here's why Xbox One's Titanfall might have been even more amazing on PS4
