Minimally cute character designs infiltrate Instagram
Look at these cute lil' tiny guys.
This illustrated series, dubbed #AddYourCharacter, began May 1 last year, from the minds at Deep Blue Creative House in Hamburg, Germany. It takes a number of figures from pop culture or everyday life and presents them in a neat, minimalist fashion.
It sprouted from a publicity project showcasing each letter of their namesake in fun, architectural GIF form, the purpose of which was to find new talent to join their team.
See also: Rachel Ryle's Instagram animation skills are a shot of inspiration
"We wanted to continue the project and keep in touch with all the people liking and sharing the gif-animations," Burkhard Mueller from DeepBlue told Mashable via email. "This lead to the idea to create the Instagram account @kreativeshaus and post a new illustration every day. With the hashtag #AddYourCharacter we posted illustrations showing our employees and their attitude, skills, hobbies, their own character."
"We also illustrated stuff that inspired us or made us laugh, like topics from the daily news, movies and just random bullshit," he added.
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