MLB Scoring a Home Run With Apple's Passbook

Mashable

Fans who like to keep their ticket stubs to memorialize an event or momentous occasion at a big game may need to start buying T-shirts. More and more sports fans are using electronic tickets, giving them access to the stadium with a simple swipe of their smartphone.

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Major League Baseball tested fan's reactions to Apple's new Passbook app by introducing it in the final two weeks of the regular season to four teams. Twelve percent of single-game tickets purchased in that two-week span were stored to Passbook.

"We were really pleased, obviously surprised given those parameters," Matthew Gould, vice president of communication for MLB Advance Media told Mashable. It "made it clear that fans were ready for this kind of technology and this delivery of tickets."

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E-tickets are a fast-growing trend for MLB. Last year 45% of users chose some form of digital delivery, whether that was print at home, deliver to mobile, or SMS. This year that number rose to 70% at the end of the season.

SEE ALSO: Amtrak Gets on Board With E-Tickets

Apple's Passbook app on iOS 6 makes the process even easier. You can purchase your ticket online, download it and it will be stored in your passbook so that when you arrive at the stadium your phone's GPS location will prompt the ticket to appear on your lockscreen.

Gould says it's a great option for fans, and it allows the franchises to provide better customer service. If, for instance, they notice a fan is always buying tickets in a certain seat level, maybe the 6th or 7th time, they can offer an upgrade as a reward.

So, no more worries about leaving your tickets at home, but you may need to find something new for your scrapbook.

Have you been using e-tickets? Would you use Passbook to store your tickets? Let us know in the comments.

Image courtesy of cogdogblog

This story originally published on Mashable here.

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