Research In Motion has shown us some pretty awesome things so far with BlackBerry 10. Areas of the mobile OS look fresh and exciting, and for the first time in a long time, RIM looks to be innovating in a few key areas rather than just playing catch-up. The problem, however, is that RIM is trying to rebound by introducing a brand new platform at what is likely the worst time in the smartphone industry’s history to introduce a new platform.
Android and iOS are absolutely dominating the industry right now, and a promising third player has emerged from Microsoft and Nokia. This doesn’t paint a pretty picture for RIM. According to Nielsen, only 4% of new smartphones purchased in the United States in the second quarter were BlackBerry devices. This is down from an already slumping 15% just two quarters earlier, and the news comes as RIM continues to shed global market share as well.
A recent survey from Baird Equity Research suggests that RIM’s slide isn’t just a trend among consumers and enterprise customers, however — developers are losing faith with as well. The firm surveyed 200 developers and found that, on a scale of 1 to 10, their outlook for the BlackBerry 10 OS fell from 6.1 in the second quarter last year and 4.6 in the first quarter of 2012 to 3.8 in the second quarter. Their outlook on BlackBerry 7 slid as well, from 3.8 to 2.8.
New platforms will eventually be introduced and find success in the smartphone industry, there is no question. But to push a new mobile OS out to market now — or in the first quarter of 2013, when we also have a new iPhone on the market along with dozens of Jelly Bean devices — is a recipe for disaster… and developers are following the money.