TechBargains.com’s Survey Also Reveals Consumers’ iPad 3 Feature Wish List and Positive and Negative Tablet Perceptions
San Francisco, CA (PRWEB) February 21, 2012
“When it comes to tablets, Apple’s iPad will continue to remain the leader,” said Yung Trang, President and Editor in Chief of TechBargains.com. “But what’s very interesting is that Kindle Fire was released just three months ago and yet more than half of Fire owners already know that they will, in fact, buy the iPad 3. This could be a commentary on consumer dissatisfaction with Amazon’s product or simply a message that the iPad’s user experience remains unparalleled.”
Kindle Fire vs. iPad 3
With the recent release of Amazon’s Kindle Fire, a surprising 53% will buy the iPad 3 (6% will wait in line on the release date, 17% will buy online on the release date, and 30% will wait and buy the iPad, but with no set time frame). The survey indicated that 85% of those Kindle Fire owners who will buy the iPad 3 want to upgrade their current tablet and 73% say no tablet compares to an iPad. Additionally, 31% of Kindle Fire owners are undecided about their plans to purchase an iPad 3 and 16% do not plan to buy the iPad 3 (of those respondents, 78% won’t buy an iPad 3 already own a tablet and 71% say iPads are too expensive).
iPad & iPad 2 vs. iPad 3
Of the survey respondents 66% of iPad owners and 56% of iPad 2 owners plan to purchase the iPad 3 which indicates consumer’s strong Apple loyalty and the eagerness to have the latest products available. Additional survey results indicate:
iPad Owners
- 35% are undecided if they will purchase the iPad 3
- 8% will not purchase the iPad 3 (of those 91% already own a tablet and 72% believe it’s too expensive)
iPad Owners iPad 3 Wish List:
- 85% want a quad core processor in the iPad 3, 80% memory card slot, 80% USB port, 76% want a better speaker
iPad 2 Owners
- 32% undecided if they will purchase the iPad 3
- 13% will not purchase the iPad 3 (of those 94% already own a tablet, 65% say iPad is too expensive)
iPad 2 Owners iPad 3 Wish List:
- 83% want a better speaker in the iPad 3, 83% quad core processor, 79% memory card slot, 77% USB port
Who is Buying the iPad 3?
The survey revealed that men (51%) are more likely than women (35%) to purchase the iPad 3. The main reason men and women were either undecided or were not going to purchase an iPad 3 was because they felt it was too expensive. On the other hand, the main reason men and women will purchase an iPad 3 is because they believe no other tablets compare to iPad. Additionally, the survey found that respondents ages 31-50 are most likely to buy an iPad 3.
Consumers’ iPad 3 Wish List
The survey included questions regarding what features consumers predict will be included in the iPad 3 and additions they wish Apple would make. The majority of people (67%) believe the iPad 3 will have an upgraded camera to record video in 10-80p and 8MP for high resolution photos. 92% of respondents predict the iPad 3 display will have an increased pixel resolution than the 1024 by 768 of the iPad 2, but people were split on what the new resolution will be. The display size and price of the iPad 3 will remain the same as its predecessor according to the majority of shoppers. Consumers also shared a wish list of features they would like to see included in the iPad 3. The results include the percent of people who want the following features:
- Quad Core Processor: 85%
- Better Speaker: 82%
- USB Port: 82%
- Memory Card Slot: 81%
- Less Reflective Screen: 72%
- Siri: 65%
- Support for Thunderbolt (42%) and Multiple User (51%) accounts ranked low on wish list
“It’s clear from the wish list results that consumers don’t want the iPad 3 to be a slight improvement over the iPad 2; they’re looking for a significant leap in tablet functionality and specs from Apple’s newest device. That means addressing some elements that left users underwhelmed, like wanting a faster processor or a less reflective screen,” said Techbargains.com Editor Jeff Haynes. “The storage features from the wish list probably won’t be included, but those stats speak to the consumer’s desire for Apple to increase its storage options away from iCloud, especially if it wants memory intensive apps or initiatives, like the new textbooks through iBooks, to really take off.”
Techbargains.com’s infographic illustrates who will buy Apple’s iPad 3 and a complete list of the survey results can be found here. Helpful resources for consumers are just a click away with video clips on Techbargains.com’s YouTube channel that focus on product reviews, product deals, gadget giveaways and seasonal shopping tips.
About TechBargains.com
Founded in 1999, TechBargains.com is a deal aggregation website that combines unbiased expert hand-curation and a real-time price/value discovery algorithm. TechBargains uses this technology to highlight the best deals and coupon codes on the Internet each day. Over $150 million worth of products were sold via TechBargains.com over the last year. 80% of the people that visit the site are repeat visitors and they give TechBargains.com a 98% customer satisfaction rating. TechBargains is actively pursued by manufacturers based on the quality of channel and sales achieved. The company is a top partner to Dell, HP and NewEgg. For more information visit http://www.techbargains.com or join the conversation on Twitter @techbargains or http://www.facebook.com/pages/Techbargainscom/33983412764
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Kristin Scheidegger
K/F Communications
415.255.6507
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