Morning Show Wars: ‘GMA’ Wins Viewers, ‘CTM’ Keeps Growing
All three broadcast morning shows have something to brag about.
ABC’s “Good Morning America” was No. 1 in total viewers during the week of Jan. 25, averaging over 5 million viewers. However, NBC’s “Today” show won the key demo by averaging 1.8 million viewers between ages 25-54.
Meanwhile, “CBS This Morning” averaged more than 4 million viewers in a week for the first time in 20 years and has shown the most growth among the three, despite finishing third in both viewers and the key demo.
Also Read: Donald Trump, Megyn Kelly Could Share Debate Stage After All
“GMA” beat “CTM” by over 1 million total viewers, but the CBS morning show still managed its 40th consecutive month of year-over-year audience gains. “GMA” hasn’t experienced a year-over-year audience gain since April 2014 and “Today” hasn’t posted a year-over-year monthly increase since May 2014.
“CMT” co-anchor Gayle King is scheduled to interview President Obama during Sunday’s Super Bowl telecast, which will give the show additional exposure.
Related stories from TheWrap:
CNN's Town Hall Gives It a Win Over Fox News
Why ABC News Let Donald Trump Get His Way for Next GOP Debate
