Watch Live:

Motorola’s ‘iLost’ ad uses fake street address in attempt to make Apple’s Maps look bad

BGR.com
Motorola’s ‘iLost’ ad uses fake street address in attempt to make Apple’s Maps look bad
.

View photo

Motorola’s ‘iLost’ ad uses fake street address in attempt to make Apple’s Maps look bad

Apple’s (AAPL) new Maps app in iOS 6 is awful. And the world knows it. Even Apple knows it, and the company has vowed to improve its new mapping product as quickly as it can. The service certainly doesn’t need any help looking bad, but that didn’t stop Google’s (GOOG) Motorola Mobility from faking an address in a recent ad in an attempt to make Apple’s mapping app look inferior to Google’s Maps app. The ad, dubbed “iLost” shows a DROID RAZR M smartphone locating an address in Manhattan on a beautifully detailed map comprised of satellite imagery. Next to the RAZR M is an iPhone 5, which failed to locate the same location and instead found a similar address in a completely different borough. There’s just one problem with Motorola’s ad: The address it references — 315 East 15th Street in Manhattan — does not exist according to the United States Postal Service. Oops.

[Via AppleInsider]

Read

Get more from BGR.com: Follow us on Twitter, Facebook

View Comments (4)