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    MTV's Music Video Awards top broadcast entries

    By DAVID BAUDER - AP Television Writer | AP – Tue, Aug 30, 2011

    NEW YORK (AP) — In a television rarity, the most popular show during the past week was on a cable channel and not a broadcast one.

    MTV's annual Video Music Awards on Sunday were seen by 12.44 million people, the Nielsen Co. said. That's MTV's biggest audience since at least 1993, the extent to which its viewership records stretch, and likely in the network's history.

    Meanwhile, broadcast's most-watched show last week, NBC's "America's Got Talent," logged just under 12 million viewers on Tuesday.

    The feat shows how the distinction between broadcast and cable has grown meaningless for many viewers, particularly younger ones. It's not clear how often a cable telecast has beaten anything broadcast has done during a week; Nielsen records show it hasn't happened during the past two years. In 2007, the Disney Channel premiere of "High School Musical 2" brought more than 17 million viewers to the screen and finished on top during its opening week.

    It didn't hurt that broadcast was airing mostly reruns and reality shows during the late-summer week.

    MTV took advantage of the VMA interest to run a special episode of "Jersey Shore" on Sunday, reaching more than 8 million viewers. Its new scripted comedy "I Just Want My Pants Back" had 5.1 million viewers. Except for four shows on CBS, that was more than any other sitcom on broadcast TV.

    CBS was the most popular broadcast network, averaging 6.4 million viewers (4.0 rating, 7 share). NBC had 5.5 million (3.4, 6), ABC had 5 million (3.1, 5), Fox had 3.1 million (1.8, 3), ION Television had 1.1 million (0.8, 1) and the CW had 780,000 (0.5, 1).

    Among the Spanish-language networks, Univision led with a 3.7 million viewer average in prime time (1.9, 3). Telemundo had 1.1 million (0.6. 1), TeleFutura had 430,000 (0.2, 0), Azteca had 210,000 and Estrella had 180,000 (both 0.1, 0).

    During a busy news week with the Libyan fighting, East Coast earthquake and Hurricane Irene, NBC's "Nightly News" topped the evening newscasts with an average of 8.8 million viewers (5.7, 12). ABC's "World News" was second with 7.7 million (5.2, 10) and the "CBS Evening News" had 6.1 million viewers (4.1, 8).

    A ratings point represents 1,147,000 households, or 1 percent of the nation's estimated 114.7 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

    For the week of Aug. 22-28, the top 10 broadcast shows, their networks and viewerships: "America's Got Talent" (Tuesday), NBC, 11.99 million; "America's Got Talent" (Wednesday), NBC, 11.12 million; "NCIS," CBS, 9.43 million; NFL Exhibition Football: San Diego vs. Oakland, NBC, 9.27 million; "NCIS: Los Angeles," CBS, 8.39 million; "Big Brother 13" (Thursday), CBS, 8.15 million; "60 Minutes," CBS, 8.09 million; "Big Brother 13" (Wednesday), CBS, 7.95 million; "Big Brother 13" (Sunday), CBS, 7.87 million; "NCIS" (Tuesday, 10 p.m.), CBS, 7.49 million.

    ___

    ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox and My Network TV are units of News Corp. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks. TeleFutura is a division of Univision. Azteca America is a wholly owned subsidiary of TV Azteca S.A. de C.V.

    ___

    Online:

    http://www.nielsen.com

     

    68 comments

    • RockJumper
      RockJumper  •  8 mths ago
      Don't these Hollywood and music types love giving themselves awards? Look at how many awards programs are on tv for pete's sake. Talking about a walking, talking ego trip !!
    • G
      G  •  8 mths ago
      I don't understand why it was so watched. I thought it was a disaster compared to previouse years. The same 5 videos got nominated for everything, but there was no pomp and circumstance revolving around the actual awards. Everything was rushed along to get to the performances which weren't all that great. Which makes sense because I think the music of today is completely medeocre. And what was with the wierd cover band? The lead singer was in a leg cast. It was just bizarre.
    • Joshua
      Joshua  •  8 mths ago
      wat!!!
    • Otter
      Otter  •  8 mths ago
      I like to watch History, Discovery, Science, Nat. Geo. Tru T.V. and The Learning channels in H.D. the other stuff is just crap, full of old was been stars that are burning out.
    • CAPRICORN78
      CAPRICORN78  •  8 mths ago
      mtv was good in the 80s to mid 90s....now its just a joke.....reality shows killed tv and the music of today is no good....mtv, mtv2, and vh1 need to go off the air for good.....if you want that feel of good music and videos again, VH1 Classic is the way to go.
    • Brian
      Brian  •  8 mths ago
      ESPN's coverage of the BCS Championship Game drew 27 million in January; it might have topped the broadcast networks that week.
      • Tom
        Tom 8 mths ago
        No it didnt, ESPN has never had any event come close to 27 million
    • Zhu Hhhhh
      Zhu Hhhhh  •  8 mths ago
      What a crappy award show again, 'Afflu~ent Single.'* c'0Mthat's all serious dating.
    • paco_69
      paco_69  •  8 mths ago
      What a crappy award show again. MTV is DEAD!!! What were those bands names that went up against Foo Fighters. Those weren't rock bands. GIVE ME A BREAK!!
      • G
        G 8 mths ago
        The Foo Fighters have been puting out a lot of crap lately but still won.
        They looked like fish out of water, surrounded by medeocre talent. But they themselves have become medocre, thats how they've managed to stay relevant.
      • StareDownMan1
        StareDownMan1 8 mths ago
        Hey G - Up Yours! Foo Fighters still rock compared to Lady Gaga, Katy Perry, P!nk, Beyonce & all this other crap MTV plays from today.
    • jvanme
      jvanme  •  8 mths ago
      As Adam Levine had stated, when the hell did MTV care about music. It was an absolutely non-talent performance from top to bottom. I have seen better acts get kicked off of other shows. The music industry these days is producing nothing but crap. No melody, no good singing, and when did it become Halloween every night? Everyone has a right to express themselves, but seriously, enough with the meat dress, cross-dressing and "I am from the planet BIMBO" and we wear different outfits. No style, no class, and absolute crap music. I think MTV has run it's course and needs to have the plug pulled.
    • Marge
      Marge  •  8 mths ago
      Hurricane Irene was more exciting to wait for than VMA----what a total waste of time. Glad Lady GaGa did not wear anything outrageous. I see Nikki Minaj and Katy Perry thought they were going to outdo GaGa. GaGa made them look STUPID!!!!
    • edward k
      edward k  •  8 mths ago
      What did you expect Lady Gaga might be a tranny
    • A Yahoo! User  •  9 mths ago
      Adam Levine should have bashed them at least 10 years ago. It's not like he didn't say anything many of us were thinking a long time ago. He just has a few more folks watching him. Glad he spoke up. I totally dig him more.
    • My Clone Did it Not me
      My Clone Did it Not me  •  9 mths ago
      Thank god i got rid of cable , nothing but crap on TV.
    • dr know
      dr know  •  9 mths ago
      mtv started in '81 and had a good 10 -15 year run. but now it's over, long over.
      • A Yahoo! User 9 mths ago
        Video Killed the Radio Star
      • A Yahoo! User 9 mths ago
        In 1981 I was in elementary school, but I remember being faithful to MTV back in the day.
      • R.
        R. 8 mths ago
        Martha, Alan, JJ(RIP Big Guy) Mark, Nina, ..........skipping school or I should say study hall , smoking some good weed, listening to VH, AC/DC, Zep, Aldo Nova, Asia, Saga, Rush..... while waiting for the Domino's guy to burn it to make the under 30 minute or free guarantee. Great Memories......
    • diane diane
      diane diane  •  9 mths ago
      The only people who would enjoy these freaks are perverts. For everyone else it's worthless.
    • diane diane
      diane diane  •  9 mths ago
      That gaga was a freak cursing and dressed like a man. What an abomination she is.
    • diane diane
      diane diane  •  9 mths ago
      That gaga was a freak cursing and dressed like a man. What an abomination she is. And the pigs that cursed.
    • BeLinda
      BeLinda  •  9 mths ago
      Yeah all those people may have tuned in to see the VMA's but after it was over WE all realized what a waste of time it was. It was the worst music awards I've ever seen and quite a disgrace and Lil Wayne's performance and wardrobe decision all were pathetic
    • Ms. M
      Ms. M  •  9 mths ago
      Does anyone ever asks themselves why is Jay-Z always putting up the symbol of a pyramid? its not trendy, it has a meaning and not a very good one. Probably not, fans are followers which is stupid, because they never question the things that their so called favorite artist does, if it looks cool their in.
      • Michael
        Michael 8 mths ago
        Ok so tell us what the meaning is since it's not a good meaning.....
    • Johnny Doe
      Johnny Doe  •  9 mths ago
      Trash sells and MTV is the king of trash.
     Post a comment
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