How Much Is Your Startup Acquisition Worth in Peeps? And Other Conversions

Philip Bump and Rebecca Greenfield

Tech companies are always buying up smaller tech companies for what sounds like a lot of money, but it's hard to know how much money is really a lot of money without some everyday context. That's why we built the handy new Atlantic Wire Tech Startup Calculator. Amazon, for example, paid somewhere between $150 million and $1 billion this week to buy the book lover's social network Goodreads, according to differing news reports. Either one of those figures sound like a nice payday — kind of like the $30 million Yahoo paid earlier in the week for the news reader Summly created by that teenager everyone's still jealous of this weekend. Yeah, but how jealous? And how much is a $30 million buyout from Yahoo in Instagrams? And why not convert all these Silicon Valley price tags into HoloPacs or Peeps — you know, things you can actually conceptualize?

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You can do all that and more with our tool below. Just enter your desired number of units, pick your conversion rates from each of the drop-down menus, and have fun:

RELATED: Amazon Acquires Goodreads, a Social Network for Book Lovers

 

units of dollars Goodreads (per AllThingsD) Goodreads (per Businessweek) Instagrams (pre-crash) Instagrams (post-crash) Summlys Motorolas HoloPacs Mailboxs Sparrows ZipCars Box of Peeps into dollars Goodreads (per AllThingsD) Goodreads (per Businessweek) Instagrams (pre-crash) Instagrams (post-crash) Summlys Motorolas HoloPacs Mailboxs Sparrows ZipCars Box of Peeps