NASCAR Driver Fined $25,000 for Tweeting From Car During Race

Mashable
Relive the Paralympics' Most Inspiring Moment of the Year
.

View gallery

1. Devin McCourty Tweets While Playing in the Super Bowl (Sort of)

It seems NASCAR thinks driver Brad Keselowski's Twitter addiction has a gone too far. Nine months after he became a social media darling for tweeting from his car during an extended delay at February's Daytona 500, Keselowski was fined $25,000 by NASCAR for doing the same thing during a race that took place on Sunday.

After Keselowski's Daytona 500 tweeting spree, drivers had been notified that smartphones would not be allowed in cars, NASCAR spokesman Kelly Tharp told the Associated Press; this revelation quashed fan rumors that Keselowski was fined as retaliation for going on a public, cuss-filled tirade about other drivers' tactics following Sunday's race.

[More from Mashable: NBA Allows All-Star Game Voting Via Twitter and Facebook]

"Brad's tweeting at the Daytona 500 was really our first introduction to the magnitude of the social media phenomenon at the race track, especially how we saw it unfold that evening," Tharp told the AP. "We encourage our drivers to participate in social media. We feel we have the most liberal social media policy in all of sports, and the access we provide is the best in all of sports."

Keselowski gained more than 100,000 followers in two hours when he began tweeting from the Daytona 500 racetrack on Feb. 27.

[More from Mashable: 5 Insane Catches by the Best Outfielder You May Not Know — But Should]

Two days later, NASCAR released a statement reading: “Nothing we’ve seen from Brad violates any current rules pertaining to the use of social media during races. As such, he won’t be penalized. We encourage our drivers to use social media to express themselves as long as they do so without risking their safety or that of others.”

Fellow Daytona 500 driver Juan Pablo Montoya had crashed into a safety vehicle loaded with jet kerosene, triggering a large explosion and fire. No one was hurt, but the explosion caused a long delay, as the fire was put out and the mess cleaned up.

From his spot in traffic behind the fire, Keselowski did what any social media fiend would: He busted out his smartphone and started posting Twitter updates, including this message (and the photo above):

As word spread on Twitter and Keselowski gained hundreds of followers per minute, he bantered with fans in a series of subsequent tweets, including:

Do you think NASCAR was right or wrong to fine Keselowski for tweeting from his car this weekend? Give us your take in the comments.

BONUS GALLERY: Our Favorite Sports Social Media Moments of 2012

1. Devin McCourty Tweets While Playing in the Super Bowl (Sort of)

As New England Patriot Devin McCourty took on the New York Giants in Super Bowl XLVI, his followers were still able to receive real-time updates from his social feeds. But he wasn't sneaking tweets between plays or during timeouts. Devin and twin brother Jason, who plays for the Tennessee Titans, share their Twitter and Facebook accounts. The Super Bowl showcased one of the more creative approaches to social media in the sports world.

Image courtesy of Devin and Jason McCourty's Instagram.

Click here to view this gallery.

Thumbnail image courtesy Flickr, DigitalRedEye

This story originally published on Mashable here.

View Comments