NASCAR revolutionizes fan and media engagement

The National Association for Stock Car Auto Racing (NASCAR) wanted to engage with its broad and diverse fan base, gaining a comprehensive view of what fans, reporters, and the general public were saying about the sport. NASCAR, a U.S.-based auto racing sanctioning authority, sought to enhance the fan experience – whether fans are at the track or watching a race at home. 

In a new testimonial video, NASCAR executives discuss their collaboration with HP to better serve fans, media and sponsors by creating the NASCAR Fan and Media Engagement Center – a solution based on HP’s Interactive Media Command Center that synthesizes big data in real-time.