NBC Launches 2012 Election Foursquare Badges [EXCLUSIVE]

Mashable

Social media-savvy fans of politics are about to add a new set of Foursquare badges to their collection, thanks to NBC Politics.

The badges come in three flavors: "Political wonk," "campaign advisor" and "chief of staff." Foursquare users have to follow NBC Politics on the network, then checkin to debate halls, political landmarks and other campaign hotspots and say a key political phrase (such as "vote") to get the badges, which are quite spiffy-looking:

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Some of those campaign hot spots include the Ronald Reagan Presidential Library in Ventura, C.A. (where NBC News held its first debate of the 2012 election), the Time Warner Cable Arena in Charlotte, N.C. (site of this year's Democratic National Convention) and Tommy's Country Ham House in Greenville, S.C., where Mitt Romney and Newt Gingrich nearly had a breakfast-time showdown due to a double booking.

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NBC is also leaving informative tips at these political hotspots. "Historic landmark in Harlem; President Obama sang Al Green’s ‘Let’s stay together’ at this venue in January 2012," reads a tip left at the Apollo Theatre in New York, NY.

Once a user unlocks one of the badges, they're automatically directed to more political content on NBCPolitics.com -- a way for NBC to drive more traffic to its site.

"What’s cool about the Foursquare campaign is that there’s something for everybody," says Ryan Osborn, senior director of digital media at NBC News. He added that he's excited about sharing the story of the 2012 election through Foursquare's geo-location service.

"If there’s ever been a story that can be told with location, it’s politics," says Osborn. "It’s going to be interesting to see the reaction. It’s very much an experiment, and we’re always trying to reach people in new ways."

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This isn't the first time NBC and Foursquare have teamed up. The two companies are working together to map the candidates and embedded journalists covering them as they criss-cross the U.S. durin the run-up to November's election.

Mitt Romney, Newt Gingrich and Barack Obama all have Foursquare pages of their own, where they often checkin and upload photos from the campaign trail.

Will you add NBC's new political badges to your Foursquare collection? Sound off in the comments below.

This story originally published on Mashable here.

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